SONY Interactive Entertainment Digital Static
Production Design
Omnicom Production /eg + worldwide. As the Digital Content Artist for the Sony Interactive Entertainment (SIE) client. Collaborated with the internal team to streamline and improve the workflow for localization and production processes of digital static, social and paid banner ads. Over the years, we evolved what was a very manual process into a more automated one by conceptualizing and introducing many scripted and "automated" workflows. Also led the "bespoke" and "out-of-home" responsibilities for the SIE client, handling the creative design and adaptation for use in multiple scenarios.
Spider Man 2
Production Design
Exclusive Games, Hardware and Peripherals
Production Design
SONY Interactive Entertainment Out of Home
Production Design
Spider Man 2
Production Design
Horizon
Production Design
Marathon
Production Design
Universal Audio Static Digital Ads
Production Design
Freelance. Design and adaptation for international territories, implementing translated copy, using brand style guide and following “alpha” artwork set by creative lead.
Subaru of America Digital Content and Video
Art Director
Designory. Create high end content for Subaru of America. Including art direction, graphic design, still photography, video production (art director) and computer graphics for print, digital and social marketing programs. Over seeing projects from ideation through to completed deliverables. Create pre-production concept, mood and storyboards, in close collaboration with copywriting team to ensure solid creative, in-line with client brand messaging and needs. Worked with project managers and in-house producers in the selection of third party vendors, including photographers, cinematographers, CG artists, wardrobe stylists, casting and set producers, for in-studio and location work. Oversight of all facets of post-production, including color, layout production, still and motion photography.
EyeSight Overview Video
Vehicle motion footage, VFX, and music. Safety features and benefits of Subaru Eyesight. We combined motion footage with actual customer testimonials to tell the story of the real-world benefits of the feature. Used on subaru.com and social platforms
Eyesight Pre- Colision Braking Feature
Example of individual feature video from Eyesight project. Used on subaru.com and social platforms
Ascent Versatility Module
Responsible for concept, casting, props, and oversite of the studio photography shoot. This shot was put together in the studio using talent and physical props. Worked with CG vendor (Digital Giant) in post-production to create the vehicle in various seating configurations.
Starlink Overview Video
Highlighting the benefits of the Subaru Starlink feature. Created an overview video as well as individual feature cutdowns. Used on subaru. com and social platforms.
Starlink Service Appointment Feature
Example of individual feature video from Starlink project. Used on subaru.com and social platforms
Guided Tour
Microsite within subaru.com. Originally conceived as a digital brochure program but morphed into a “deeper dive” module over time to focus on features and benefits.
Subaru of America Still Photography
Art Director
Designory. Responsible for working with the client to execute on-brand photography to represent vehicles in aspiring scenarios based on the audience for the particular vehicle. Oversee project from the creation of initial concept mood boards continuing through final retouching and color. Working with producers and photographers to come up with ideal location options. Onsite visual art direction, managing the required shot list while tracking the schedule to make sure all necessary assets are being captured.
Photo credit Jeff Ludes
Photo credit Jeff Ludes
Photo credit Anthony Dias
Photo credit Jeff Ludes
Photo credit Jeff Ludes
Photo credit Anthony Dias
Photo credit Jeff Ludes
Photo credit Jeff Ludes